A massive initiative to try to meet winter sports participation targets ahead of the 2022 Winter Olympics build-up has been launched in China.
The Chinese ‘Get Into Snow Sports’ (GISS) initiative is being launched by the International Ski Federation (FIS) working with the Beijing Sports University and the Chinese Ski Association with an initial target to train 25,000 ski instrutors.
It’s all part of the attempt to get 300 million Chinese to try winter sports by the time of the Beijing Winter Olympics, the stated aim of the country’s president.
"The Asian market represents enormous future potential for snow sports,” said the FIS’s Riikka Rakic who is heading up the Chinese project, adding,
"The launch of the GISS-China initiative during the 2018 Winter Olympic season is perfect timing and I am looking forward to working with all the stakeholders to leverage that momentum to create a whole new ski culture in China."
More than 500 ski areas have opened in China in recent years and the country is also believed to now have more artificial surface and indoor snow centres than any other, including the recently opened world’s largest indoor snow centre in Harbin in the NE of the country.
Many of the smaller new centres are rudimentary however and finding trained instructors to teach snow sports to meet demand has proved challenging according to reports.
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