It snowed on World Snow Day, January 21, 2018 at Snowmass Mountain! Guests took a break from skiing and riding the powder to come visit the Micro-Hydroelectric Power Plant and learn about what the Aspen Skiing Company is doing for the environment. Free tours of the plant were offered by Auden Schendler, VP of Sustainability. The plant comes online in the spring and generates electricity from the snow melt runoff. Craig Tate from Holy Cross Energy, the utility company, that sponsored the event was also on hand to answer questions. Guests received a free hot dog (or vegetarian option) while they waited for a tour or after they completed one.

The World Snow Day's mission of wanting to "preserve the snow for future generations" resonated with the Aspen Skiing Company. This is why we chose to highlight the environment and the things that Aspen Skiing Company is doing to "stay in business forever" which is one of their Guiding Principles.

This particular season has seen an unusually warm fall and less than average snowfall. Many people were "stoked" that it snowed on World Snow Day! We should plan more events so it snows even more!

The Brave Ski Mom, Kristen Lummis, has an even better recap of the event:
https://braveskimom.com/snowmass-focuses-on-sustainability-for-world-snow-day-2018 - Free gifts and prizes
- Free food and drink
Free tours of the Micro-Hydroelectric Power PlantCourtesy of Brave Ski MomCourtesy of Brave Ski MomCourtesy of Brave Ski MomLink to event video: youtu.be/qEieZLWt7G4