III World Snow Day - Sierra Nevada / Spain
January 19th, 2014
A weekend was prepared to be full of activities at Sierra Nevada around of the World Snow Day. It was promoted on the local and national media. The information was also spread through the social media networks. We added the World Snow day logo to our principal webpage www.sierranevada.es and also published it on our events webpage: www.sierranevadaeventos.com from the beginning of the season.
The weather report for that weekend was very bad, again similar to the winter before on the II World Snow Day.
The III World Snow Day was held on a cloudy day, under a strong snowfall and low temperatures.
The pre-planned activities for the day had to be cancelled, competitions and children activities alike.
We kept with a part of the promotions activities with discounts for the ski lifts, rental material and ski or snowboard lessons. This product has been successful. We will continue to be engaged in the 2015 fourth World Snow Day as a part of the promotional activities of our ski resort and mountain, Sierra Nevada.
- Discounted ski snowboard lessons - Discounted ski passes - Discounted skis snowboards use - Free gifts and prizes - Free food and drink - Free entry tickets