World Snow Day sees the start for our domestic project “Alla på Snö” (“Everyone on Snow”). The project is led by Charlotta Backström, and is a long-term project to get more 10-year olds active on snow. During the week, more than 14000 10-year olds are participating in the project and to get the feeling of how to play, explore and enjoy the snow.
World Snow Day started at 10 am where all visitors were asked to join in a competition where children had to complete three challenges at marked check points. Participants won great prizes from the Swedish Ski Association and Skistar. The competition was simple, but required the participators to activate themselves on snow. Each participant was given a sheet (attached) with a map of 6 different check points which all were located on site. At each point, they were given a letter and after having visited all six, they had to put the letters together and create a word (Snöglädje), which means “happiness on snow”. Once they knew the word they were asked to visit the World Snow Day tent were they could win prizes. Each check-point had volunteers from the various partnering associations, and was a great way for them to interact with kids, youths and families. At some of the check-points, the participators were asked to participate in a specific sport, such as “Barnens Vasalopp” (“Vasaloppet for kids”), where they had to ski a small distance on Cross-Country skis. If they managed to ski this distance, they were awarded with a FIS Snow Kidz hat.
In addition to the competition events around Sweden also saw product demonstrations and live entertainment.
With clear sunny skies and minus 5 degrees over 25000 visitors enjoyed World Snow day around Sweden. With a great mixture of kids, families and youth, World Snow Day was a big success.
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