Chicopee held it's first ever World Snow Day on January 18th. This coincided with Demo Day as Head, Burton and Nordica were also on site. This helped drive people to the CSP Head Injury/Helmet Awareness tent.
Dozens of kids went through the Kids Race course either on their own or with their instructor.
We had a short time frame for organizing and advertising, but the overall turnout was good.
We partnered with our local Audi Dealer, the on-hill pro shop and the ski hill.
This allowed us to do a giveaway for a new helmet, and offer a discount on helmets.
There were some lessons learned, and we will apply those to next year's festivities.