Driven by


Vorsprung durch Technik embodies the spirit of Audi cars. With innovative ideas, quality manufacturing, outstanding performance and superior safety Audi has set a bench mark for car manufacturing. Always looking to the future Audi have engaged in World Snow Day as they care for the future of snow sports and look to bring children to the snow. Audi is supporting Organisers through the provision of various materials as well as the staging of events to bring children to the snow.

Media Partners


The European Broadcasting Union is the largest association of national broadcasters in the world.


Eurosport is today Europe's leading sports entertainment group.

Infront Sport & Media

Infront Sports & Media is an experienced international full service sports marketing company with a capacity for innovation that is helping to transform the industry.

Official Partners

World Federation of the Sporting Good Industry

The World Federation of the Sporting Goods Industry (WFSGI) was founded in 1978 and is the world authoritative body for the sports industry officially recognized by the IOC as the industry representative within the Olympic family. The WFSGI is an independent, non-profit and non-governmental association formed by sports brands, manufacturers, suppliers, retailers, national federations and other sporting goods industry related businesses.

Federation of the European Sporting Goods Industry

FESI represents the interests of approximately 1,800 sporting goods manufacturers (85% of the European market) through its 10 National Sporting Goods Industry Federations and its directly affiliated member companies. 70-75% of FESI's membership is made up of Small and Medium Sized Enterprises. In total, the European Sporting Goods Industry directly and indirectly employs over 650,000 EU citizens and has an annual turnover of some 65 billion euro.

Official Partner
Sanetta is a kids’ clothing brand with a clear profile and an unmistakable vision statement.The family-run company, established in 1957, is the market leader in children’s night and underwear. Sanetta’s outerwear Eat Ants is a witty and easygoing collection for kids up to 10 years. The company’s long lasting know-how, its strict standards and company values are reflected in each article of the collection. These values are Honesty, Modernity, Natural and Quality.
Resort Partner
Best of the Alps® e.V. is the European collaboration of the twelve world famous tourist destinations of the Alps - Chamonix Mont-Blanc, Cortina d’Ampezzo, Davos, Garmisch-Partenkirchen, Grindelwald, Kitzbühel, Lech Zürs am Arlberg, Megève, Seefeld, St. Anton am Arlberg, St. Moritz and Zermatt. Best of the Alps® e.V is the only organisation of this size at this level, and has been for more than 20 years.
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