Sochi 2014 and World Snow Day
Rosa Khutor joins World Snow Day
The Olympic and Paralympic Games are the most significant athletic forum in the world. The Games have long ago ceased being just another sporting event – the modern Olympic Games are a colossal stimulus for the development of the country in which they are held. Sochi is a city in Krasnodar Krai, Russia, situated on the Black Sea coast. Greater Sochi sprawls for 145 kilometers along the shores of the Black Sea near the Caucasus Mountains. Sochi has a permanent population of over 340,000 making it Russia's largest resort city.

In 2007, Sochi was announced as the host city for the 2014 Olympic Winter Games. The development of the area has been rapid and incredible. Already venues are taking shape and the city itself is seeing a huge increase in its notice on the world stage. On 22nd January 2012 this level of global notice will go one step further. The Rosa Khutor Alpine resort is the host venue for the Alpine Skiing events during the Games and the first official test events in February 2012 as the Audi FIS Ski World Cup comes to town. On World Snow Day,
Rosa Khutor will join the rest of the world in looking to the future of snow sports by staging an event to allow children to truly explore, enjoy and experience the snow. The event will be staged in two zones. Zone one will consist of a FIS fun race course for children. Children and their families will have a chance to compete in a fun race against each other. The winners of the events will be presented in a formal flower ceremony at the end of the day. Zone number two is where children, their families and the general public can come and just enjoy the snow. The event will consist of a ski and snowboard test tent where participants can take free lessons as well as test the latest gear. The atmosphere will be illuminated with a live DJ-set and everyone will be kept happy with warm food and drink stands. To make the day even more special, participants will have a chance to also take a master class from one of Russia’s ski team members (stay tuned for more). Finally the day will be capped off with an online photo and video contest in which participants can win some amazing prizes.
The Olympic Winter Games are set to be an amazing experience and the preparations and celebrations will begin early with World Snow Day. We are over-joyed to welcome Rosa Khutor and Sochi to the World Snow Day family and hope that everybody can join Rosa Khutor in celebrating the snow on 22nd January 2012.


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