FIS signs agreement with Audi for Bring Children to the Snow
Audi partners with Bring Children to the Snow
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OBERHOFEN, Switzerland 5. March 2014 - FIS has signed a three-year agreement with Audi to partner with the “Bring Children to the Snow” campaign. The agreement will see Audi playing a role in both programmes, FIS SnowKidz and World Snow Day. The partnership will see Audi brought closer to the grassroots of snow sports and will enhance the Bring Children to the Snow events.
By working together, FIS and Audi will have a chance to draw on decades of expertise to develop a series of activities to foster the next generation of snow sports enthusiasts.
Numerous projects will be developed with Audi with the aim to enhance and grow events globally. One of the key aspects of the agreement will be the creation of World Snow Day and FIS Snowkidz Toolkits.
The Toolkits have been specifically designed to assist Organisers stage World Snow Day and FIS SnowKidz Events. They are free of charge, can be delivered directly to the Organiser and become their property after the event.
FIS President Gian Franco Kasper remarked “We are delighted to have Audi become the primary partner of Bring Children to the Snow. The partnership shows Audi’s dedication and care for future generations. Following an enormous World Snow Day and a 400% increase in FIS SnowKidz events we are sure the partnership will be of great benefit to Event Organisers, event participants and Audi”