The World Snow Day Final Report marks the end of the 2nd edition of World Snow Day. The 2nd edition has been nothing short of incredible which is reflected in the statistics within the report. Readers will find that not only has the number of participants grown from over 200,000 to more than 430,000, but that areas such as social media reach, Organiser motivation, variety of events and public loyalty to participate in the next edition of World Snow Day have also had substantial increases.
The World Snow Day report has been divided into four sections. Firstly the report looks at the actions taken by FIS and the World Snow Day partners to grow the event and attract new participants to snow sports. The report then moves onto analysing the World Snow Day Organisers and breaks down areas such as what events took place, where the events occurred, what impact the World Snow Day brand had and plans of Organisers to join the next edition of World Snow Day. Thirdly the report looks at feedback from the public. This year the surveys have delved further and obtained feedback from both event participants and non-participants. This information should provide World Snow Day Organisers and the snow sports industry an insight into what attracts people to the snow and what areas future events should focus on. Finally, the report offers a series of suggestions on how to improve World Snow Day events.
The World Snow Day team would like to thank the World Snow Day Organisers and the public for their feedback and looks forward to seeing even more Organisers and participants join the 3rd Edition of World Snow Day on 19th January 2014!
The view the World Snow Day Report, click here and feel free to share the Final Report through your communication channels and anyone around you!
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