As part of a large media event on 22nd November 2013, prominent personalities from sports and business discussed the role of children in the future of snow sports at the newly opened SportScheck flagship store in Munich (GER).
Hosted by German television and radio presenter Markus Othmer, the round table discussion included FIS Council Member and President of the German Ski Association Alfons Hörmann, alpine star Felix Neureuther, Sanetta CEO Dr. Steffen Ammann and Sportscheck Management Spokesperson Stefan Herzog.
The central focus of the event was to spread and reinforce the message of youth in snow sports under the motto “The Future of Snow Sports is Children”.
German clothing supplier and FIS World Snow Day partner Sanetta has developed specially designed World Snow Day jackets. “Snow sports carry important social components for the healthy growth of our children. We have to create fascination for sports among the kids. Winter sports is ageless and offers a common platform and fun for both, children and parents”, said Sanetta CEO and medical doctor Steffen Ammann.
Furthermore, SportScheck, one of Germany’s biggest sporting goods providers, launched the “Felix Neureuther Academy” in cooperation with the German ski star to inspire children in an entertaining way. “I have always wanted to show and teach children the fun of winter sports as they represent our future,” Neureuther said enthusiastically about his role in the project.
To increase participation in snow sports Alfons Hörmann called for continuous action: “Our central role is to improve the current situation in school sports. Based on our experience, children have to get engaged at an early age as they will hardly become involved at a later stage. We are very happy to have launched the FIS World Snow Day on an international level which is seeing its third edition in 2014 and is a great way of bringing children to the snow!”
As a continuation of the media event Garmisch-Partenkirchen will host a World Snow Day celebration on 19th January 2014. The event will consist of a full day of snow sport activities for children from "Sport im Hort".
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